When it comes to generating online sales leads, there is no one-size-fits-all model. Every business has a unique brand, service, and audience, therefore each approach will be unique as well. While some businesses get the most momentum from Facebook ads, others have found more success by hosting webinars or sending newsletters. How you generate online sales leads should reflect the unique aspects of your business.
There are countless methods for generating sales leads online. Here are just a few to get you started…
Create a Website
Having a website is still an essential. Your website should contain the features necessary to help your target audience find you versus you having to find them. Your website will also give you demographic data about your clients, help establish your credibility, and provide you with an affordable, easy way to market your business.
Drive Traffic with Targeted Ads
Aside from your existing network, you’ll need to find people who might be interested in your products or services. Online advertising tools like Google AdWords and Facebook ads provide you with opportunities to target the specific audience that would be most interested in what your business has to offer.
Create Content for a Specific Audience
Just as you should target your ads to a specific audience, you should tailor your content as well. Whether it’s a free download or a weekly blog, you need to create some kind of content with a clear voice and a defined audience. The more specific you get, the more your brand resonates with your intended audience.
Send Out a Newsletter
Sending out a newsletter is also an essential part of any online lead building strategy. While books and blogs are beneficial, newsletters actually catch people in a place they’re most likely to check — their inbox. Those who are interested enough to sign up to receive your newsletter are also more likely to be interested when you update them about a new product or service you just launched.
Create Multi-Purpose Content
While creating a newsletter might be one essential part of your strategy, it never hurts to repurpose your content. Some of your potential customers might be more apt to read blogs, check your Facebook profile, or visit your website so create content that can be cross posted and repurposed.
Build Genuine Relationships on Social Platforms
Social platforms are also great resource for potential leads. They require an ongoing investment but yield great returns. Your Facebook wall, Twitter chats, and/or LinkedIn page are great places to start building a variety of social connections.
Partner with Others and Cross-Promote
While you are working hard to build up a network of loyal customers, others in your industry are doing the same. Don’t be afraid to collaborate on a project with another industry influencer whose offerings are slightly different than your own, because you both can potentially gain new leads.
Whatever method you use to generate online sales leads, your end goal is to get your brand in front of new faces. Fortunately, with My Annapolis Office, you have the time and ability to do just that. My Annapolis Office is Annapolis’ premier workspace provider offering the support, office space, and location your business needs for success. Our fully-furnished office space and virtual office solutions, coupled with our administrative support staff and first-class amenities, set us apart from all other office space providers and give you back time in your day to focus on the details of running your business. Our hallways, reception area, and front lobby are shared by professionals and entrepreneurs like yourself whom are a wealth of information, knowledge, and experience.
Allow us to invest in you so you have more time to invest in your business and marketing efforts. To learn more, call 410-656-1600 or visit us on the web at MyAnnapolisOffice.com.
Source: Small Business Trends