Social Media and Your Business


The social media movement has forever changed the marketing landscape and has become a dominating force in our professional and personal lives. For business owners, social media has increased exposure, driven sales, generated leads, reduced marketing expenses, grown business partnerships, and shaped a brand more than any other movement. Therefore, it’s important to know what social media platforms are out there and create the most potential traffic for your business.

Below are a few interesting stats for the top 8 popular social media sites.

  1. Facebook

This is the biggest social networking site with the largest number of users. There are more than 1 million small or medium size businesses advertising on Facebook and it is estimated that larger companies are spending as much as $100 million on Facebook advertising per year.

  1. Twitter

Twitter is loved for spreading the word via tweets. This site has revolutionized social media. There are more than 500 million tweets each day.

  1. LinkedIn

LinkedIn is the world’s largest professional network, helping to build networks and interaction with other professionals. Today it has over 332 million users and each second adds two new members, all of which attracts marketers.

  1. Google+

This site has 300 million monthly active users and is used for relationship marketing. It has over a 53 percent positive interaction between Google+ users and brands.

  1. YouTube

YouTube is expected to generate $5.6 billion in gross revenue in 2016. Currently, there are 6 billion hours of video watched on YouTube per month and 1 billion videos watched over mobile phones per day.

  1. Pinterest

With over 70 million users — 80 percent women and 20 percent men — Pinterest marketing helps brands to grow rapidly. Over 9 million users have connected their accounts to Facebook.

  1. Instagram

Instagram is widely used by businesses to market their products and services, and a great platform to share visual stories. There are more than 300 million monthly active users on Instagram, of which 75 million are daily active users.

  1. Tumblr

This microblogging platform is used for sharing photos, videos, audio, quotes, text, or anything that you’d like to market. It has more than 420 million users and 217 million blogs created, making it a favorite.

Take time to study each social media platform and then determine which one is most beneficial for your business. Instead of lightly investing in all of them, delve deeper into the ones that have the greatest revenue and outreach potential for your business.

For most business owners, finding the time to focus on social media is the real challenge. Fortunately, My Annapolis Office is here to help. My Annapolis Office is Annapolis’ premier workspace provider offering the support, office space, and location your business needs to thrive so you can focus on the details of running your business. Our fully-furnished office space and virtual office solutions, coupled with our administrative support staff and first-class amenities, set us apart from all other office space providers and provide everything your business needs for success.

Allow us to invest in you so you have more time to invest in your business. To learn more, call 410-656-1600 or visit us on the web at

Source: Small Business TRENDS